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Developing Wynd

A Lyft-like Mobility App for the Spanish Market

Client

Wynd mobility Spain

Start Date

June 2nd 2018

Service

MVP development

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Introduction

Imversion partnered with Wynd, an innovative mobility startup, to undertake comprehensive mobility app development. The goal was to create a Minimum Viable Product (MVP) aimed at revolutionizing the ride-sharing market in Spain. Over an intensive 8-week development timeline, our team delivered a robust iOS application coupled with a scalable Node.js backend.

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Client Overview

Wynd is a forward-thinking mobility startup focused on providing reliable and efficient ride-sharing solutions tailored specifically for the Spanish market. Wynd aimed to offer a user-friendly alternative to existing ride-sharing services, with features designed to meet the unique needs of Spanish commuters and drivers alike.

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Challenges

Key Challenges Faced by Wynd:

Market Differentiation

Establishing a unique value proposition to stand out against well-established competitors like Lyft and Uber in the ride-sharing app market.

Rapid Development Timeline

Building a fully functional MVP for a mobility app within an 8-week timeframe to validate the business concept and secure further investment.

Scalable Backend Infrastructure
Developing a Node.js backend system capable of handling real-time ride requests and large user volumes efficiently.
Localization
Ensuring the app was fully localized for the Spanish market, including language, cultural nuances, and regional regulations.
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Solutions

Our Approach to Overcoming Challenges:

Custom iOS Application Development
Designed and developed a user-friendly iOS app with an intuitive interface tailored to Spanish users, ensuring seamless user experience.
Node.js Backend Development
Built a robust and scalable Node.js backend system to handle real-time data processing and ensure smooth ride matching.
Localization Expertise
Implemented full Spanish localization, including language translation, currency settings, and compliance with local transportation laws.
Agile Methodology
Utilized agile development practices to ensure rapid progress and the ability to adapt to changing requirements within the tight 8-week schedule.

Implementation Process

Step-by-Step Execution:

Weeks 1

Discovery and Planning
  • Conducted detailed requirement analysis and market research for the Spanish ride-sharing market.
  • Defined project scope, milestones, and deliverables for the mobility app development project.

Weeks 2-4

Design
  • Created wireframes and UI/UX designs tailored for the Spanish market.
  • NEEDS CONTENT

Week 4-8

Development &  Testing
  • Developed the iOS application and Node.js backend concurrently to ensure seamless integration.
  • Performed rigorous testing to identify and fix bugs in the ride-sharing app.
  • Ensured the app met performance and security standards essential for mobility applications.

Weeks 7-8

Deployment and Launch Preparation
  • Deployed the backend to a scalable cloud environment optimized for ride-sharing services.
  • Prepared for app store submission and launch marketing activities to target the Spanish audience.

Results and Impact

Outcomes of the Project:

Custom iOS Application Development
Successfully completed the Information architecture, wireframes and final visual design  for the project within a 2 week timeline to follow the brand guidelines.
Software Delivery
The Node.js backend demonstrated high reliability, with the ability handling over 1,000 ride requests without downtime during testing.
iOS Application Delivery
The iOS application was developed with smooth UI and transition animations and  micro interactions for the best user experience.
Localization
Localized the app with spanish language to be used seamlessly based on  the users location.

Ready to Transform Your Mobility Idea?

Looking to bring your ride-sharing app idea to life? Contact us today to discuss how we can help you develop a scalable and user-friendly mobility solution tailored to your market needs.

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Contact Info

+44 7345345243

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